Taller Macera

About this project

Taller Macera is a bold initiative that merges signature cuisine with the raw energy of punk rock — a direct reflection of Felipe Macera, a renowned chef and academic figure in my hometown.

The challenge was as clear as it was unique: to visually communicate both of his passions through a unified design language. From the very beginning, we understood that this wasn’t just about creating graphic pieces; it was about telling a cohesive story that seamlessly combined his culinary approach with his personal philosophy. Through a strategic and collaborative process, we drew inspiration from vintage 80s punk flyers, reinterpreting them with a contemporary twist to create a visual identity for his cooking workshop announcements.

This visual language, launched in 2019 and still active today, has not only set Taller Macera apart within the culinary landscape but has also helped build a brand that is authentic, memorable, and aligned with its core essence. The result is a vibrant identity — full of energy — that connects with an audience that appreciates creativity, attitude, and originality.